Who Are We?

The name “Aurum” is inspired by the Latin word for gold, a metal that has always symbolized timeless beauty, richness, and elegance. Even though our current collection is crafted from 92.5 sterling silver, the name was chosen with intention and long-term vision. I chose “Aurum” because it aligns with my dream to one day expand from silver to gold jewellery. The name is versatile and future-proof it allows the brand to grow without needing a rebrand when we introduce gold collections down the line.